After exploring CNN‘s site for over a month, I’ve come to find that video stories are some of their most effective. CNN’s around-the-clock coverage includes an extensive amount of written stories, but there is no shortage of videos on their site.
In fact, most articles on CNN will embed a related video. Often times this video will be taken straight from a recent CNN broadcast, but sometimes the videos are produced packages made exclusively for the website. My only gripe with this is that sometimes the video that is embedded with the article is unnecessary or off-topic. There are times when, as a reader, I’m just looking to read the news, not interact with it.
That being said, this recent post predicting the end of an era for political ads as we know it would have worked better as a video story in my opinion.
The column cites various instances recently where attack ads simply take too long to make their point, and notes that none of the ads can compete with Donald Trump’s rhetoric on Twitter.
Why would Texans vote for “liar” Ted Cruz when he was born in Canada, lived there for 4 years-and remained a Canadian citizen until recently
— Donald J. Trump (@realDonaldTrump) February 24, 2016
A video story with some interviews from experts, past political ads to set the stage, and clips from recent ads would have made for a more immersive story.
This video, made exclusively for CNN Style, is a prime example of just how effective video stories can be. It explores the beauty of Italian car design, and includes interviews with those working in the field.
The footage is brilliantly shot, the video is informative, and you also get to see some breathtaking views of Italy.
A can’t lose situation in my book. More like this, CNN.